The Airport the operator of Brisbane Airport is a proud, private, non-listed company, helping employ thousands of Airport and creating economic opportunities for the state and city of Brisbane equating to more than $2 billion annually. The Airport acquired Airport from the Government under a 50 year lease (with an option to renew for a further 49 years) for $1.4 billion in 2001. Since that time, Airport has assumed ultimate responsibility for the operations of Airport including all airport infrastructure investment with no government funding.Operating 24 hours a day, seven days a week, Airport has two major terminals servicing 26 airlines flying to 67 destinations.

It is a suburb in its own right, the largest airport in the city by land size (2700 hectares) and the third largest airport in Australia by passenger numbers with more than 22 million passengers travelling through the airport in FY15. While maintaining its vision for Airport to be world best and the preferred choice for passengers, airlines, business and the community, Airport manages the airport with a strong focus on community, sustainability, education, knowledge and economic growth.

That’s awesome! Future belongs to youngsters, so businessmen can’t ignore their needs in any case.

Bernard Show

If you have not yet considered this demographic, it is time to reach out to them now! Social media is a popular method for socialization and communication between many young people. Students are the majority users of social networking sites like Facebook and Twitter. These are the right places to introduce brands to young people.It is probably the right place to introduce a brand to them. To capture the student audience, it is essential to be a part of the conversation; it is also important to keep them engaged. Social media is the ideal platform for this.

However, studies state that half of these social media savvy youngsters fail to follow brands on social networking sites. Students who do follow often only show temporary, marginal support. Social media is definitely a great platform for engaging students and spreading the word. However, it is definitely not the best for brand introduction and recognition.